ECOTIC Envases, focused on the management of packaging and its waste, has promoted sustainability in the Zurich Marató Barcelona 2025 as an official sponsor. During the event, held on March 16, we implemented 12 refreshment points strategically distributed along the route, including the start and finish line.
Each point had a recycling area clearly identified with the brand image of ECOTIC Envases, facilitating runners and spectators the correct separation of waste and promoting sustainable practices throughout the race. In addition, specific messages were placed to motivate attendees to actively collaborate in caring for the environment.
This initiative has demonstrated the shared commitment of the Zurich Marató Barcelona and ECOTIC Envases to sustainability and the circular economy, promoting awareness of the importance of recycling in major sporting events.
The marathon, internationally recognized for its emblematic route and high participation, this year had a total of 27,000 participants and 60% of international runners, consolidating once again as a benchmark in the integration of sustainable practices in the field of sports.
This collaboration has allowed the event not only to live up to its sporting prestige, but also to reinforce its environmental commitment, demonstrating that sport and sustainability can go hand in hand to build a more responsible future.
