Within the framework of this collaboration, we will promote the proper management of the waste generated during the race through the installation of clearly signposted recycling points in different areas of the event. These spaces will help runners and attendees correctly separate packaging waste, encouraging responsible habits throughout the race.
In addition, we will incorporate environmental awareness messages along the course to encourage both participants and spectators to actively collaborate in recycling the packaging used.
As Jordi Julián, Director of Strategy and Business Development at ECOTIC Envases, explains, “participating as sponsors of the Zurich Marató Barcelona allows us to bring the message of recycling closer to thousands of people and to demonstrate that sustainability is also an essential part of major sporting events.”
