At ECOTIC Envases, a Collective System of Extended Producer Responsibility (EPR) specialized in the management of packaging and packaging waste, we have become an official sponsor of the Hyundai Mitja Marató by Brooks in Barcelona, one of the leading events on the national and international athletics calendar.
As part of this collaboration, ECOTIC Envases will implement refreshment stations featuring clearly signposted recycling areas identified with our corporate image. These spaces are designed to help runners and attendees correctly separate waste, encouraging responsible and sustainable behavior throughout the race.
In addition, environmental awareness messages will be displayed along the course to encourage both participants and spectators to actively take part in recycling the packaging used during the event. In this way, we reinforce awareness of the importance of the circular economy in large-scale sporting events.
This initiative strengthens the commitment of the Hyundai Mitja Marató by Brooks to sustainability and respect for the urban environment, while also increasing the visibility of ECOTIC Envases among the thousands of runners and spectators attending the race, as well as through the extensive media coverage that accompanies it.
As stated by Jordi Julián, Director of Business Development at ECOTIC Envases, “our collaboration with the Hyundai Mitja Marató by Brooks represents an opportunity to bring the recycling message to thousands of people. Our goal is to demonstrate that proper packaging management is also possible at large-scale events and that every small action counts.”
Thanks to this partnership, the race offers all attendees the opportunity to actively contribute to environmental protection and to the proper management of the waste generated during the competition.
